Marshall Mallicoat: Man, Myth, Legend
Mallicoat wears many hats. I know. He writes. He investigates. From his Tumblr ‘youtubedotcom’
(itself a brilliant piece of work), he manages an online presence empire.
Everything Marshall Mallicoat does has an enormous amount or no thought behind
it. What does Marshall do best? He cares.
heard about Marshall Mallicoat, I had some disbelief. How could this person
exist? I mean he lived in his car for a while because he was homeless. Yet he
still managed to vlog about the harrowing experience. His Facebook picture was
one of the most bizarre things I’ve witnessed in my entire web-based life. Steve
Roggenbuck and Stephen Tully Dierks gave a shout out to his book in their hit
collaboration ‘I love music’. Part of me felt this was a great myth. Was
Marshall Mallicoat the weirdest, most thoroughly indifferent person to grace
God’s green Earth? In a word, yes. In two words, oh yes.
believe Marshall Mallicoat exists. I watch him on YouTube or on his
infrequently scheduled ustreams. His posts on Tumblr are odd. They mash up
words, offer commentary on our bleak political existence, and generally reflect
an utter lack of editing or filter, which I strongly support. Reading the
Tumblr, which is conveniently linked here, gives one the sense of time passing
slowly, of one’s ideas morphing, like an optical illusion.
Marshall’s greatest skills is web detective. I do not think I have seen anyone
pursue online identities with such vigor. Tao Lin’s ‘lost book’ is talked about
on his Tumblr, complete with citations from previous interviews with Tao.
Marshall is the gumshoe of the online lit world. Besides Tao, he focuses on
Zachary German’s dwindling online presence. Other writers, no longer online,
receive some attention, such as Hank Barstow/Cory Stephens, who has gone on to
live a life non-virtually, the here and now. I guess Hank Barstow happy
wherever he is, where the memories are never cached since reality tends not to
are another part of his online persona. He investigates a great many things.
Horse_ebooks, one of the best twitter feeds out there, gets a whole half an
hour with commercials about its web presence. Tumblr gets a full hour. Marshall
adores Tumblr quite a bit I think. Tao Lin gets his own documentary. Just
kidding, it is Marshall Mallicoat showing Tao Lin things he bought. That is not
the only product placement on his blog. He advertises for ‘Milwaukee’s Best’.
In that advertise he drinks a can of Milwaukee’s Best for ten whole minutes. I
figure if Andy Warhol was alive he would probably loop this movie for about six
Mallicoat is the Sherlock Holmes of the online lit generation. His work moves
me. His work doesn’t move me. His work is everywhere yet nowhere. Marshall
Mallicoat is everything and nothing at the same time.